E-Mail Marketing Manager
While working for QCNS, I've been involved in the weekly process of creating and sending newsletters for a list of more than 800000 subscribers using EmailVision as e-mail sending sollution.
Every newsletter has been sent in at least 2 languages (English and French), some of them being translated to German, Italian and Spanish languages as well.
It has been a team effort, my contribution being the writing of the HTML code for every newsletter, the tracking of clicks and visitors (including the tracking of various elements in the newsletter, to determine WHERE PEOPLE CLICK), and the writing of monthly reports that contain the number of emails send, the number of opened newsletters, click-through rate and conversions.
The project started with different layouts, but after extensive testing and tracking, the final newsletter layout has been adopted and used for each newsletter, with modifications according to each newsletter theme.
Here you have only a few of the total number of newsletters that where sent:
In November 2008 I've started working for BitDefender, as E-Mail Marketing Manager, using ExactTarget as a system to deliver e-mails
The process of building templates, sending the messages and reporting, has become increasingly more complex, with high number of e-mail sends each month and tracking & reporting for each e-mail send.